Production infrastructure for PR firms in developed markets
Your senior team stops supervising production. Your margins go up.
We work with MDs of communications firms in developed markets who are losing billable hours to execution tasks their senior people should never touch.
The arrangement is simple: your team owns strategy and client relationships. A dedicated production team handles the repeatable work. Embedded in your workflow, trained on your templates, supervised by a senior analyst.
TRUSTED BY PR FIRMS ACROSS
Singapore
40+
23%
24h
Hong Kong
Cambodia
Hours reclaimed per month
Reduction in revision rounds
Turnaround on core deliverables
THE THREE MARGIN RISKS YOU ALREADY KNOW
Your firm does not lose clients because of weak strategy. You lose them when execution gets inconsistent, slow, or supervision-heavy. That pressure builds through three structural gaps:
Your highest-value people are formatting, monitoring, and reviewing work that does not require their judgment. Every hour supervising is an hour that cannot be billed.
Senior Time Absorbed by Production
Junior Talent that is Scarce and Inconsistent
Hiring takes months. Training takes longer. Turnover resets the clock. Every execution error lands on the senior consultant's desk.
Capacity that Cannot Flex
Win a new client and you scramble to staff up. Lose one and you carry fixed headcount you cannot unwind. Both directions hurt your margin.
HOW QUALITY STAYS IN YOUR HANDS
This is the part most senior consultants ask about first, so here is exactly how it works.
Your team sets the standard. We execute to it. Every deliverable follows your templates and approval workflow. Nothing reaches your clients without your sign-off.
The production team operates inside your systems. A senior analyst reviews every output before it reaches your desk, so what arrives is 90% ready, not 60%.
If you change a template or process, the update is applied across all active workflows within 24 hours. One point of contact on our side is responsible for implementation.
Three firms we work with gave us access to their internal QA scores before and after.
Average Outcome:
23%
fewer revision rounds within 60 days. References available on request.
WHAT YOUR TEAM GETS BACK
Account directors reclaim 8 to 12 hours per week previously spent on report formatting.
01
Your senior consultant stops reviewing first drafts and starts reviewing final drafts.
02
Your firm takes on new clients without additional hiring because capacity already exists.
03
GOVERNANCE FRAMEWORK
Every deliverable follows your templates. Every template follows documented SOPs.
All data remains within closed enterprise environments.
A strict no-client-poaching policy is built into every agreement.
Specific protocols govern any material non-public information.
AI workflows are governed by an AIGP-certified framework. No client data enters public AI tools.
THE 30-DAY WORKING ENGAGEMENT
Total Monthly Investment
SGD 4,000–8,000
Depending on Scope
That gives you a dedicated full-time analyst (8 hours per day) embedded in your workflow, senior analyst oversight on every deliverable, and direct access to the founder when complexity requires it.
During the first 30 days, the engagement includes:
Daily Media Monitoring
Executive-ready brief on your desk by your agreed start time. No chasing. No formatting by your team.
Weekly Client Newsletter
Drafted, reviewed, and delivered for your approval. Positions your firm as the source of perspective.
Monthly Reporting
AI-assisted first pass, analyst-populated, delivered as a 90%-ready draft your team can review in minutes.
LinkedIn authority content
18 to 24 posts per month for the senior consultant and firm. Written in your voice, scheduled to your content calendar.
AI Workflow Audit
A working session to identify which internal processes can move to
structured templates and SOPs. Led by our founder, AIGP-certified by
the IAPP. Training included.
Ready to evaluate how this fits your current team?
Get a custom pilot proposal within 48 hours of your assessment call.
OUR TEAM
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![A man wearing a light gray suit, black shirt, and silver watch with his hands clasped together, standing against a solid dark blue background.]()
Gabriel Tan
FOUNDER & STRATEGY LEAD
AIGP (IAPP)
20+ years in senior agency and in-house roles across Cambodia, Hong Kong, Singapore, and Shanghai. Gabriel has built and run cross-border communications teams and production systems. He holds the AIGP credential from the IAPP, which shapes how MBA uses AI in client work.References available on request.
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![Portrait of a young woman with long dark hair, wearing a gray blazer and black shirt, smiling, against a dark gray background.]()
Somalis Chan
OPERATIONS & QUALITY LEAD
Oversees execution across monitoring, reporting, and template systems. Ensures SOP compliance, quality control, and consistent, client-ready outputs. -
![Young man with glasses and a watch wearing a gray blazer over a black shirt, standing with arms crossed against a plain dark background.]()
Channara Vot
RESEARCH & INTELLIGENCE LEAD
Leads data synthesis and analytical workflows for reporting and insights. Ensures outputs are accurate, validated, and structured.
Would a 15-minute discussion be useful to explore how this model could sit alongside your current team?
